Local Wisdom, Resilience, and Technology Acceptance Model (TAM) based Augmented Reality (AR) on tourism performance in Ngerangan Village, Klaten

Abstract

From 2019-2022 Ngerangan Village, Klaten, experienced developments in the tourism industry. The development of the tourist village is in line with the rural landscape as a tourist destination. The sustainability of the tourist village begins with the motivation to develop local wisdom by maintaining the traditional ancestral culture and environmental sustainability in increasing business value, where local wisdom influences business resilience and performance. This study used 100 samples from 32 business units in Ngerangan Village, Klaten. Data analysis uses PLS-SEM. The data analysis result showed that local wisdom did not affect local wisdom performance but gave a large impact of around 60.5% on the resilience level of MSMEs (Medium and Small Enterprises) in running their business. The local wisdom influence on TAM (Technology Acceptance Model) is 55.1%, while the effect of TAM on performance is 42.7%. The effect of resilience on performance is 33.5%, and the effect of resistance to TAM is 22.2%. Local wisdom to its full effect with the mediating variable resilience of 20.3%. The results explained that local wisdom affects performance if the resilience of 20.3% mediates it. The influence of local wisdom on performance is also fully influenced by the mediating variable TAM of 23.6%. In contrast, the simultaneous influence between local wisdom and resistance to performance through full mediation of TAM is 5.7%. The influence of local wisdom and resilience on TAM is 13.4%. This study Findings Local Wisdom has a very big influence on TAM, therefore local wisdom needs to be maintained, developed and can be imitated by other businesses because good TAM can improve business performance.